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What are Key Words and Meta Descriptions?

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Meta Descriptions are used to help search engines tell people what your page is about. Search engines also use them to decide what your page is about. Although not as much use as they used to be, they are still quite important, and should be setup properly.

The Meta Description on each page of your website should be a sentance or two long, and describe what your page is about, as if to someone who had not seen it before. Your Key Words from you page should also appear here.

There is another piece of Meta data, and that is the Key Words. Again, in the past these were very important, although not so much now, they can make the difference. Make sure each of these words appears on your page. Include the words which are most important to your page. For example if you are a plumber in Ashford, your key words may start like this...

plumber, plumbing, heating, bolier, leaks, taps, ashford, kent, uk, tn23, tn24, 01233...

Including part postcodes, dialing codes and location will help local people find you.

Because of abuse in the past, search engines can be very picky about the keywords they will accept from meta data. Ensure all of the words in your meta keywords, are also in the content of the page.

For more help with Meta Descriptions, Meta Key words and promoting your website, please contact us for a free consultation.