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Self Updating Websites

Self Updating Websites change themselves depending on the date, or some other factor. This could be a band website, which has a gig list with the current month already selected when someone views that page.

Another example would be an accountant's website with a financial diary with the upcoming important tax dates at the top of the page.

Search Engines

Another reason for using a self updating website technology is that the search engines like websites which change regularly. It seems to them that the website is being worked on constantly; therefore, it will have current and relevant information.